Fossil Accessories

Fossil was founded in 1984 at a time when watches were created for function rather than fashion. The company sought to fill this void in the market and began designing watches to act as a fashion accessory. Fossil incorporated a fifties Americana design into the brand image in an attempt to target value driven consumers. The concept paid off and Fossil quickly emerged as the leader of a growing industry. Today Fossil produces over three hundred different styles of watches in a line which continually changes.

Fossil's renowned designers constantly study emerging fashion trends to bring consumers the most innovative and unique products on the market to date. After augmenting the watch selection choice for consumers, Fossil expanded its selection to other fashionable accessory items. Fossil introduced small leather goods in 1992 for men and women. Wallets, belts, key chains and backpacks helped Fossil establish its expertise in leather goods. In 1995, Fossil moved into the eyewear market introducing uniquely designed sunglasses creatively capturing the Fossil image. In addition, the company began opening a group of outlet stores nationwide creating its own discontinued distribution channel. In 1996, Fossil.com was launched becoming one of the first on-line retailers and began opening several company-owned accessory stores. During 2000, Fossil introduced its first line of apparel, launching it both on-line as well as through several larger format company-owned stores. This latest move represented just one more step in Fossil's effort to strengthen the accessory market with innovative style and quality aiding the company in its continued growth.